01 · Built from practice
Real trade problems.
Built from the problems retailers deal with every day: catalogue gaps, stock questions, margin calls, fulfilment delays, missed integrations and service loops.
Discovery · AI · E-commerce
We make the
impossible.
Why Group? Because discovery needs more than one answer. We help businesses understand how AI is changing search, shopping and e-commerce. Jamtable is our platform; our consulting helps teams apply the change safely and practically.
Discovery · 01
Discovery is the theme. The path has changed.
01
People discover through conversations, recommendations, marketplaces, search and AI tools — not one tidy funnel.
02
Your website, product data and business information need to be easy for people and AI tools to understand.
03
The answer is not chasing every new tool. It is using technology where it helps — without risking customers, data, teams or cash flow.
04
Do more with less means smaller systems, clearer decisions and automation that removes work instead of adding another tool to manage.
What AI Commerce is
Twenty years of e-commerce.
AI Commerce is not a chatbot on top of a store. It comes from twenty years of fixing real e-commerce problems — messy catalogues, stock questions, slow fulfilment, missed integrations and customer-service bottlenecks.
02 · Business knowledge
What the business knows.
Product details, customer context, stock rules, tasks and decisions sit together, so teams are not chasing answers across separate tools.
03 · Customer questions
Questions become buying.
Customers can ask real questions, compare options and buy with answers based on your products, stock, rules and service promises.
→
That is where Echo AI comes in. It turns product, stock, delivery and service knowledge into a conversation customers can actually use.
AI Commerce in motion · Live demo
Asking becomes buying.
Customers should not have to hunt through menus to answer simple buying questions. Echo AI turns catalogue, stock, delivery and product knowledge into clear answers.
Customer Echo AI MCP
Ask about anything in the store…
02
Platform and partner.
Jamtable · education · coaching · delivery
01
Ideas & education.
We collect, test and teach the ideas that matter in AI and e-commerce. No panic cycle, no theatre — just plain-English education that helps teams understand what is changing and what to do next.
Explore AI thinking →02
Practical coaching.
We help leaders use new technology where it helps, while protecting customers, data, teams and cash flow.
Map your next step →03
E-commerce systems.
Twenty years in retail and e-commerce, put to work. Platform choice, content, data, tracking and integrations aligned to how people discover, decide and buy now.
Talk commerce →AI commerce · 03
Meet
Jamtable.
Jamtable is the next generation of e-commerce platforms: an AI-commerce workspace built from 20 years of customer, catalogue, fulfilment, data and operational pain points.
Built by an e-commerce professional shaping the future of AI Commerce, it turns impossible-feeling commerce work into practical, measurable systems.
AI Commerce.
- Unify customer and product context
- Automate repeatable decisions and interactions
- Turn business data into useful answers
- Support AI-assisted e-commerce discovery
- Make the impossible practical, safe and shoppable.
04
What they say.
Industry recommendations · retail, e-commerce, and digital transformation
“
Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.
Lincoln Dundas
General Manager, Global Strategic Partnerships · Optty
“
Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.
Yeshim Sumaktas
Brand Manager · Woolworths Food Company
“
Having worked closely with Nigel over a number of years, I’ve always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with.
Tim McDonnell
Head of Sales AU/NZ · Adyen
“
If you want to see your business keep up with all the latest digital transformation opportunities — Nigel is always a few steps ahead of the competition. Impressively decisive and makes sure that the impact to the business is at the utmost on his radar.
Ata Gokyildirim
Revenue Leader · Advisor · Venture Investor
“
Nigel is very much a thought leader in his industry. His forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations. An invaluable asset to any business.
Tristan Hughes
Senior Relationship Manager · Enterprise · Afterpay
“
Nigel is one of Australia’s leading eCommerce practitioners. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.
Ryuji Uematsu
Founder & Managing Director · Rysen
“
Nigel is a seasoned e-commerce professional with a tenacious focus on execution. His blend of technical, e-com and internet marketing skills — and his ability to deploy them when it gets to the pointy end — make him a prized asset for any Australian e-commerce team.
Daniel Benton
Neo Media World
Trusted & WorkedFor the Following.
Start with discovery
Find the edge of what’s possible.
If AI and e-commerce feel noisy, we can make the next step concrete. We’ll map what to learn, what to automate and where Jamtable can help you do more with less.