Twenty years running e-commerce inside real retailers. Then we built the platform ourselves rather than briefing someone else to. You get one person accountable for the thinking and the code.
There is no shortage of people who will tell you what to do with AI, your website or your data. Most of them present, invoice and move on. They never find out whether it worked, because they were never going to be there when it did or did not.
That gap is not a moral failing. It is just how the industry is built. Agencies advise and hand off. Software vendors sell a licence and never carry the operational consequence. Both models work fine when the plan is right, and fall apart quietly when it is not.
We work the other way around. We have carried the number, we build the system, and we are still there when it goes live.
Three claims. Every one of them can be checked, which is why they are worded this way rather than as adjectives.
Head of E-commerce and Digital at Jaycar. E-commerce architect at Bing Lee. Co-founder of Click Frenzy. Over $250 million in digital revenue uplift, with the P&L attached. When we say a decision will cost you margin, it is because we have paid for it.
Jamtable is not a reseller badge. We wrote it: catalogue, customers, fulfilment, payments, AI. When your business needs the software to behave differently, we change the software. Most partners can only change the brief.
Hawkesbury Motorcycles runs its dealership on Jamtable. Stock, sales, finance, service, customers. Not a pilot, not a case study. A business that loses money if we get it wrong.
This is a real Echo AI, running on a knowledge catalogue of every page and essay we have published. It answers from our own material and it will tell you when it does not know. Every other claim on this page is checkable too. That is deliberate.
Drop your email and ask it anything about how we work — AI Commerce, Jamtable, the Academy, what a discovery conversation actually involves. It answers from our own published material, so it will tell you when it doesn’t know. You’ll also get one essay a month on AI, retail and the new shape of discovery. No spam — unsubscribe anytime.
A specialist oral and maxillofacial surgeon, twenty five years in private practice, effectively invisible in Google. A WordPress site had rotted into technical debt. The move to Squarespace looked tidy but could not compete. A templated platform gives you a template’s ceiling.
We rebuilt him on Jamtable around the patient’s question rather than the practice’s ego. Six months later he holds first page visibility across his procedure set.
He attended one meeting to get there. That is what it looks like when the person doing the thinking is also the person doing the build.
Hawkesbury Motorcycles has been selling motorcycles in Windsor since 1970. Stock, pricing, finance, service bookings, contracts and customers used to live in separate systems that disagreed with each other.
They now run on Jamtable. One source of truth, one place the team works, one set of numbers that agree. When something breaks, we do not raise a ticket with a vendor. We fix it.
This is the difference between a platform you sell and a platform you are accountable for.
See the platform →People now find you through conversations, recommendations, marketplaces, search and AI tools. Whether an AI recommends you comes down to how clean and readable your product and business information is, which is an operations problem before it is a marketing one. That is why most agencies cannot fix it.
Get found →Websites, e-commerce, product data, tracking and integrations, built around how people actually decide and buy now. Echo AI turns catalogue, stock, delivery and service knowledge into answers a customer can act on.
Sell →Retail systems, custom software, applications and automation that remove work instead of adding another tool to manage. Where Jamtable fits, we use it. Where it does not, we say so.
Run →Networking, managed services and cybersecurity for small and medium business. Downtime and breaches are trading losses, not IT tickets. We treat them that way because we have been the one explaining them to a board.
Protect →Jamtable is an AI commerce workspace built from twenty years of catalogue, customer, fulfilment and operational pain. It exists because the tools we needed as operators did not exist, so we wrote them.
It runs on Cloudflare Workers, D1 and R2. No servers to patch, no region to be far from, no midnight capacity call. Speed is a property of the architecture rather than a project you fund later.
Founder of Digital Discovery Group. Twenty years inside retail and e-commerce: catalogue chaos, fulfilment, data, integrations and the revenue number at the end of it. Former Head of E-commerce and Digital at Jaycar. Co-founder of Click Frenzy. Now building AI commerce that has to hold up in production.
Not a pod, not a junior, not a handover after the pitch. The person in the first meeting is the person writing the code.
That only works at a small number of clients at a time, which is exactly why the work is good. If we are full, we will tell you.
Working notes on AI, retail and where discovery is heading. Written from practice, not from a content calendar.
I did some of my best work with Nigel. His insights to eCommerce, innovation and new technology was key to the huge growth we achieved. He believed in the work I was doing, and helped get the backing of the business behind me. I highly recommend Nigel for any type of technology Project Management / Strategy.
Nigel’s expertise in the digital and e-commerce space is exceptional, but what truly sets him apart is his ability to apply his insights across all facets of business, making him an effective driver of organisation-wide initiatives. His distinctive management style has earned him great loyalty from all his colleagues.
Nigel possesses exceptional knowledge in technology and stays abreast of the latest trends in eCommerce. Throughout his time working as Head of eCommerce at BingLee, he consistently demonstrated exceptional talent for integrating pioneering technical elements ahead of the pack.
Nigel is a exceptional leader and specialist in the digital and retail space. Bringing a wealth of knowledge, pushing the boundaries, leading his team from the front but empowering each of his team members. Exceptional leader and colleague, an asset to any business.
Nigel provides the highest level of communication and transparency, especially around key constraints like resource, direction and timelines. A great advocate for the partners he works with too. Looking forward to working together as many times as we can.
Nigel’s approach to his work is filled with pure dedication and high level of detail. His eCommerce recommendations will allow any business to achieve their financial goals and set them apart from competitors. Nigel is a strong leader and a great asset to any business.
Having worked closely with Nigel over a number of years, I’ve always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with.
If you want to see your business keep up with all the latest digital transformation opportunities — Nigel is always a few steps ahead of the competition. Impressively decisive and makes sure that the impact to the business is at the utmost on his radar.
Nigel is very much a thought leader in his industry. His forward-thinking approach ensures he keeps a close watch on emerging trends which he then uses to build strategic foundations. An invaluable asset to any business.
Nigel is one of Australia’s leading eCommerce practitioners. He adds tremendous strategic and tactical value across all projects, and most importantly he delivers outstanding results. A true gentleman of the industry and an absolute delight to work with.
Nigel is a seasoned e-commerce professional with a tenacious focus on execution. His blend of technical, e-com and internet marketing skills — and his ability to deploy them when it gets to the pointy end — make him a prized asset for any Australian e-commerce team.
A discovery conversation is free and it is not a pitch. We map what to fix, what to automate, what to protect and what to ignore for now. If the honest answer is that you do not need us yet, you will get that answer.
