S1:E7 - The Power of Search: Past, Present & Future with Bruce Macdonald of Algolia Search
Season 1 | Episode 7 - Nigel Price (Host) & (Guest) Bruce MacDonald from Algolia
Digital Discovery Podcast - S1:E7
Did you know, that apart from Google, the onsite search platform Algolia receives more search requests that all others combined (Bing, Yahoo, etc)?
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It's a remarkable fact that, excluding Google, Algolia Search surpasses the combined search requests of giants like Bing, Yahoo, and others. In this enlightening episode of the Digital Discovery Podcast, host Nigel Price is joined by Search Expert Bruce Macdonald to dive deep into the fascinating world of Onsite Search. This is not merely a chat about technology, but a revelation about how search and digital discovery directly affects your business's bottom line and the overall customer experience.
Highlights of the Episode:
The Pivotal Role of Onsite Search:
Bruce emphasises how onsite search impacts the user experience. It’s no longer just a functional tool - it's pivotal for maintaining relevance with your customers and having a profound influence on future revenue.
Decade of Evolution:
Nigel and Bruce reminisce about the last 10 years, tracing the evolution of search, and how it has transformed from a mere ‘query box’ to a complex, AI-driven experience.
Algolia’s Commanding Presence:
What makes Algolia stand out? We discuss its AI and Neural Engines that have not only shaped digital discovery in the past but also show immense promise for the future. The astonishing fact that Algolia, outside of Google, fields more searches than all other search engines combined speaks volumes of its reach and efficacy.
Black Friday Preparedness:
With Black Friday looming, Nigel underscores the importance for retailers to delve into past search data. This deep dive is crucial for retailers to anticipate and shape the customer experience. Further, Nigel imparts valuable tips on how to optimise Black Friday sales.
Culture Kings - A Case Study:
Since its Algolia Vegas launch in 2022, and acquisition by AKA brands, Culture Kings has truly embraced the multi-channel retail experience. Bruce and Nigel dissect how Algolia’s intervention has revamped Culture Kings’ search experience, boosting their conversion rates by +5% and reaping an ROI of 300+%.
ROI and the Bottom Line:
It's not just about implementing a search system, but about ensuring it drives conversions and ultimately, revenue. Bruce lays out the compelling case for retailers to examine and revamp their search experience, especially in the lead-up to peak trading times like Christmas and, of course, Black Friday.
How Digital Discovery Group Can Assist:
Looking to enhance your site’s search experience for the upcoming festive season? Discover how I can guide retailers to optimise their platforms. Tune in to our episode to gather insightful nuggets from Bruce Macdonald. Whether you're a retailer looking to bolster your sales this festive season or someone simply intrigued by the vast realm of digital discovery, this episode is a treasure trove of knowledge. Don’t miss out!
Links
Onsite Search Examples
→ Culture Kings "jordan" (showing a landing page on entering a search term that is popular aka, “Jordans”)
→ JB Hifi Radio vs Radio Head?
