Season 1 | Episode 5 - Nigel Price (Host)

Matt Rigney (Special Guest) eCom Start Ups I Sports Retail / E-Commerce Personalisation

Digital Discovery Podcast - S1:E5

Tune into Episode 5 of Digital Discovery Podcast as Matt Rigney dives deep into online shopping's transformation in Australia, the intricate art of personalisation, and the future promise of AI in e-commerce. Plus, a sporty detour with Warrior Sports and Matilda's iconic soccer match!

Audio Podcast choose a Platform below

or Listen Now

Watch our Video Podcast *NEW

Digital Discovery Podcast: Episode 5 - A Dive into Online Shopping Evolution and Personalisation with Matt Rigney from Barilliance

Welcome to Episode 5 of the Digital Discovery Podcast! Today, we unravel the fabric of the evolving e-commerce landscape in Australia, and who better to accompany us on this journey than an industry veteran, Matt Rigney? With an extensive history, stretching from co-founding Get Price to spearheading technology and media at Fairfax, Matt’s insights promise a treasure trove of knowledge and stories.

A Stroll Down Memory Lane: The Rise of Digital Retail in Australia

Online shopping in Australia has come a long way, and Rigney has been a part of its evolution from the early days. In this episode, he sheds light on those pioneering retailers who bravely embraced technology when it was but a fledgling concept. Listen as he reminisces about the early days of technology adoption, media paradigms, and the nascent e-commerce boom down under.

Personalisation: More Than Just A Buzzword

As someone who’s currently in the thick of the action with Barilliance, assisting retailers across the spectrum in Australia, Matt shares the multitude of challenges faced by businesses. From striking the right balance in personalisation and privacy to the imperative need for it to maintain brand relevance, our conversation uncovers the complex machinery of modern retail personalisation.

Personalisation is now driving discovery, which in turn fuels engagement, and subsequently, loyalty. But in 2023, there's a catch! With customers increasingly becoming discerning, merely using 'intent' signals for personalisation can irk them if not executed to perfection. Delve into this engaging discussion to understand the nuances of getting personalisation just right.

The Dawn of AI in E-commerce

As Artificial Intelligence (AI) carves a niche for itself in the realm of online shopping, we discuss the exciting avenues it opens up for the future. How will the modern shopper interact with websites empowered by AI? What would be the expectations, and how can businesses stay ahead of the curve? Join us as Matt and I muse over the transformative potential AI holds.

The Off-Track Gem: Warrior Sports & The Matilda's Moment of Pride

While our primary focus was the digital realm, we couldn't resist drifting into Matt's venture into the sports business with Warrior Sports. Moreover, as ardent soccer fans, the recent Matilda's game against England in the semi-finals of the Women's World Cup was too grand an event to pass up. Celebrate with us as we relive the electrifying moments of the game!

Don't miss out on this episode filled with nuggets of wisdom, candid conversations, and a touch of soccer fervour. Join us on the Digital Discovery Podcast as we continue our exploration into the world of technology, e-commerce, and the waves of change shaping our tomorrow.