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An Exploration into Online Retail & Customer Experience with Digital Discovery Group

Have you ever wondered about the fascinating nexus where technology meets business, the pulsating heart of digital innovation.

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Nigel Price Nigel Price

APL Performance Bikes: A Digital Transformation Success Story

When Adam and Julie from APL Performance Bikes needed a trusted partner to transform their digital presence, they turned to me for a complete overhaul. From redesigning their website to deploying a scalable, high-performance platform, we integrated e-commerce, improved SEO, and produced engaging content. The result? APL now leads not just in motorcycle performance but in the digital space, with new sales channels and a stress-free system that lets Adam and Julie focus on their passion. Want to know how we did it? Read the full story for all the details!

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Co-Founder Nigel’s Industry Recommendations

  • "unrivalled knowledge in eCommerce and unified commerce"

    “Having worked closely Nigel over a number of years, I've always found him to be the utmost professional with unrivalled knowledge in eCommerce and unified commerce. His positive, partnership style approach makes him a pleasure to deal with. Nigel's passion to successfully deliver game changing projects on time, coupled with his ability to drive a hard bargain, makes him an asset to any organisation. Looking forward to continuing work together.”

    Tim McDonnell - Head of Sales AU/NZ - Adyen

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